§ Lord Mason of Barnsleyasked Her Majesty's Government:
To what extent the Proof of Age Card has been introduced to cover age restricted products such as alcohol, tobacco and fireworks; to what extent the industries concerned have been prepared to develop a multi-purpose card; and what is the Government's involvement in this matter. [HL1708]
§ Lord Williams of MostynThe Portman Group's "Prove It" card covering alcohol sales has been available for some years and has the Government's support. More recently we have encouraged a range of industries to develop a multi-purpose proof of age card to assist retailers selling age restricted goods generally. Citizen Card, sponsored by a number of producer and retail interests, was launched on 15 February and is available nationally to young people between the ages of 12 to 18. The Government have welcomed this industry initiative.