§ Mr. Peter AinsworthTo ask the Secretary of State for Culture, Media and Sport what was the cost of(a) developing and (b) introducing the new departmental logo. [75184]
§ Mr. Chris Smith[holding answer 5 March 1999]: (a) The budget for developing the departmental visual identity was £26,000. We are still awaiting final invoices, but expect the final outturn to be close to budget.
(b) Introducing the new visual identity incurred no further costs, and has already resulted in savings of over 25 per cent. on the procurement of the Department's printed stationery. This will be a continuing saving and further efficiency improvements are also expected.
§ Mr. SpringTo ask the Secretary of State for Culture, Media and Sport on what criteria the new departmental logo was chosen. [75296]
§ Mr. Chris Smith[holding answer 8 March 1999]: The logo, and the new visual identity of which it is a part, had to serve the overall purposes of the exercise. These were to improve the consistency and distinctiveness of DCMS communications. Further criteria were cost-effectiveness and acceptability to DCMS staff.
§ Mr. SpringTo ask the Secretary of State for Culture, Media and Sport in what colours the new departmental logo will be available; and what the criteria are for deciding how the different colour logos are to be used by his Department. [75298]
§ Mr. Chris Smith[holding answer 8 March 1999]: The new visual identity uses a palette of 15 colours which will be used on the Department's publications and printed stationery. The Pantone Matching System references for these colours are:
- 3272
- 286
- 5483
- 032
- 5125
- 279
- 104
- 382
- 451
- 124
- 239
- 626
- 2735
- 633
- 130.
§ Mr. SpringTo ask the Secretary of State for Culture, Media and Sport if the contract for the design for his new departmental logo was put out to tender. [75297]
§ Mr. Chris Smith[holding answer 8 March 1999]: Yes. (The contract, however, included much more than designing a new departmental logo.)
§ Mr. SpringTo ask the Secretary of State for Culture, Media and Sport how many design options for his Department's new logo were put forward for consideration; and to whom. [75295]
324W
§ Mr. Chris Smith[holding answer 8 March 1999]: The initial phase of the communications consultancy involved extensive discussions with DCMS staff and with a variety of "partner bodies". The design company then put forward three options for a new visual identity to Ministers and staff.