Lord Nortonasked Her Majesty's Government:
Who were the 14 respondents who replied in the affirmative to the question in the internal report by the Government Information and Communication Service dated January 1999 entitled Trusted Values: New Ways: "Do any of your campaigns involve the use of sponsorship (direct or 'in kind' such as free campaign extension through partnership)?"; and [HL3619]
To list by department which companies provide sponsorship to the 14 respondents who replied in the affirmative as indicated in the internal report by the Government Information and Communication Service dated January 1999 entitled Trusted Values: New Ways; and [HL3620]
What was the total value of the sponsorship to each of the 14 respondents who replied in the affirmative as indicated in the internal report by the Government Information and Communication Service dated January 1999, entitled Trusted Values: New Ways for each of the last two years split into direct or "in kind" sponsorship; and [HL3621]
Who were the six respondents who replied in the negative to the question in the internal report by the Government Information and Communication Service dated January 1999 entitled Trusted Values: New Ways: "Do any of your campaigns involve the use of sponsorship (direct or 'in kind' such as free campaign extension through partnership)?". [HL3622]
§ Lord Falconer of ThorotonA number of government departments have secured sponsorship, direct and in-kind. In many cases sponsorship takes the form of campaign extension; for example, using retail outlets to distribute leaflets. Sponsorship is sought in accordance with the guidelines issued by the Cabinet Office.
The 14 departments listed in the annual report of the Government Information and Communication Service that used sponsorship in their campaigns were:
147WA
- Forestry Commission,
- Health and Safety Executive,
- Department for Culture, Media and Sport,
- Scottish Office,
- Department for Education and Employment,
- Department of the Environment, Transport and the Regions,
- Foreign and Commonwealth Office,
- Department of Social Security,
- Home Office,
- HM Treasury,
- Department of Trade and Industry,
- Ministry of Defence,
- Department of Health,
- Welsh Office.
The six departments that reported that they had not used sponsorship were:
- Cabinet Office,
- Ministry of Agriculture, Fisheries and Food,
- Northern Ireland Office,
- Department for International Development,
- Board of Inland Revenue,
- Office of Water Service.
Sponsor partnerships are developed on an individual campaign basis and information on the value and companies involved is not collected centrally across the 14 departments. Many companies are openly associated with the specific campaigns and the noble Lord might wish to write to the departments for a profile of their sponsorship activity along with specific examples. The aim of such partnerships is to help ensure that the Government get their message across to the widest possible audience in an efficient and cost-effective way.