HC Deb 07 July 1999 vol 334 cc531-2W
Mr. Don Foster

To ask the Secretary of State for the Environment, Transport and the Regions if he will list the title and purpose of each item of market and opinion research commissioned by or through his Department, agencies and non-departmental public bodies since May 1997, stating in each case whether the results were published. [89698]

Mr. Meale

[holding answer 5 July 1999]: The only central list of market and opinion research currently held in my Department is for research commissioned for information campaigns. The research is used to help ensure the effectiveness, appropriateness and value for money of such campaigns. Since May 1997, the following have been commissioned:

1997–99
  • Monthly road safety advertising quantitative tracking research
1997
  • Kill your speed campaign—pre-campaign quantitative research
  • Child Road Safety "Hedgehogs" campaign—qualitative creative development research
  • Drink Drive campaign—qualitative creative development research
  • Radonx2014;qualitative strategic and creative development research
  • Drinking Water Inspectorate—qualitative creative development research
  • Drinking Water Inspectorate—quantitative awareness research
  • New Leadership for London Green Paper popular leaflet—qualitative creative development research
  • London Referendum—qualitative strategic and creative development research
1998
  • Review of 25 years of Drink Drive advertising—quantitative research
  • are you doing your bit? Spring 1998 campaign—qualitative creative development research
  • are you doing your bit? Spring 1998 campaign—quantitative pre-and post-campaign research
  • are you doing your bit? Greener Vehicles 1998 campaign—quantitative pre- and post-campaign research
  • are you doing your bit? Autumn 1998 refresher campaign—quantitative awareness research
  • Child Road Safety campaign—quantitative tracking research
  • Drink Drive campaign—qualitative strategic research
  • Drink Drive campaign—qualitative creative development research
  • Kill Your Speed campaign—qualitative creative development research
  • London referendum—quantitative pre- and post-campaign research
1999
  • Sustainable Development—qualitative strategic development research
  • are you doing your bit? campaign—qualitative creative development research
  • Leaded Petrol—quantitative awareness research
  • are you doing your bit? campaign—quantitative research into water usage habits
  • Summer Drink Drive campaign—qualitative creative development research
  • Cowboy Builders—qualitative creative development research
  • Millennium Drink Drive campaign—qualitative creative development research
1999–2000
  • Monthly are you doing your bit? campaign—quantitative tracking research.

Research results are not published. However, copies of quantitative research reports are available on request. In addition, the Department's Survey Control Unit is currently compiling a database of non-publicity surveys conducted since the merger of the Department of Transport and the Department of the Environment in 1997. This will not include the Department's agencies and non-departmental public bodies, which are responsible for their own research.