HC Deb 12 January 1999 vol 323 c145W
Mr. Don Foster

To ask the Secretary of State for Education and Employment what has been the total expenditure and the breakdown of expenditure in his Department since May 1997 on(a) public opinion research, (b) television, radio and newspaper advertising and (c) direct mail. [63924]

Mr. Mudie

The figures for total expenditure by the Department since May 1997, in each of the categories stated above are as follows:

Public Opinion Research

  • May 1997 until present: £1,073,681.00

Television, Radio and Newspaper Advertising

  • May 1997 until present
  • TV: £1,760,198
  • Radio: £2,219,211
  • Press: £4,480,116
  • Total: £8,459,525

Direct Mail

  • May 1997 until present £25,084.

Therefore the total spend on research, advertising and direct mail for the period May 1997 until present is £9,558,290 or an average of £477,914 per month.

This compares with a total spend on research, advertising and direct mail for the previous financial year 1996–97 of £7,172,497 or an average of £597,708 per month.