§ Mr. GreenTo ask the Secretary of State for Education and Employment what money was spent on advertising and publicity(a) in total and (b) on television for the New Deal by 31 December 1998. [70548]
§ Mr. Andrew Smith[holding answer 11 February 1999]: Out of a total of £12,501,848 spent and allocated on New Deal marketing and publicity up to 31 December 1998, a sum of £7,897,713 has been spent on television advertising.
§ Mr. GreenTo ask the Secretary of State for Education and Employment what money he plans to spend on advertising and publicity for the New Deal in 1999. [70549]
§ Mr. Andrew Smith[holding answer 11 February 1999]: Plans have still to be finalised for 1999. £1.75 million is provisionally allocated for marketing, advertising and publicity.
718W
§ Mr. GreenTo ask the Secretary of State for Education and Employment (1) how many New Deal participants who had moved into employment were no longer in employment on 31 January; [70551]
(2) how many New Deal participants who moved into subsidised employment have left that employment within nine months; [70556]
(3) how many New Deal participants who moved into subsidised employment have left that employment within six months. [70557]
§ Mr. Andrew Smith[holding answer 11 February 1999]: Responsibility for the subject of the question has been delegated to the Employment Service agency under its Chief Executive. I have asked him to arrange for a reply to be given.
Letter from Richard Foster to Mr. Damian Green, dated 16 February 1999:
As the Employment Service is an Executive Agency, the Secretary of State for Education and Employment has asked Leigh Lewis to reply to your questions on the employment of participants on New Deal for 18–24 year olds. This is something which falls within the responsibilities delegated to Mr. Lewis as Chief Executive of the Agency. I am replying in his absence.Unless an individual returns to the Jobseeker's Allowance, the Employment Service does not have a record of destinations after they have left New Deal from the subsidised employment option or gone into unsubsidised employment. They may, for example, have stayed with the company which provided their placement or moved to another job.In response to your specific questions we do not therefore hold information on those New Deal participants who have left unsubsidised employment within nine months nor those who were no longer in employment on 31 January. I am, however, able to confirm that of the 12,492 who started on the Employment option between January 1998 and end November 1998, 2041 (16%) left that option within six months of starting it. As you will be aware, the reported statistics are revised to exclude those who do not stay in a New Deal job for 13 weeks—that is they are subsequently not counted as moving into employment.As part of the overall evaluation of the New Deal we will however be looking at the numbers of young people who have left New Deal and have not returned to Jobseeker's Allowance, using the Evaluation Database. The number of young people who are in jobs 6, 12 and 18 months after they leave the New Deal will be one of the core measures of each area's success.I hope this is helpful.