§ Mr. Don FosterTo ask the Secretary of State for Defence what has been the total expenditure and the breakdown of expenditure in his Department since May 1997 on(a) public opinion research, (b) television, radio and newspaper advertising and (c) direct mail. [63925]
§ Mr. Doug HendersonBetween May 1997 and December 1998, my Department's expenditure on these items was as follows
(a) Public Opinion Research: £0.050mNote:
This figure includes only centrally sponsored research.
(b) Recruitment Advertising: £28.256mNote:
Advertising undertaken by my Department is principally in support of recruitment of Service personnel and civilians. The figure given may also include some other small recruitment related costs, but may omit the costs of some recruitment advertising organised locally.
Sales Promotions Costs: £0.928m
Note:
A significant element, but not all, of these costs are for advertising.
(c) My Department has no central record of any direct mail campaign having been undertaken in the period.