§ Mr. FearnTo ask the Secretary of State for Culture, Media and Sport what national body is responsible for marketing tourism within England. [100259]
§ Janet AndersonThe British Tourist Authority continues to market England abroad as part of its overall remit. It does so in partnership with the Regional Tourist Boards and the English Tourism Council, with which it has an Overseas Marketing Agreement. Domestically, the English Tourism Council retains a strategic policy overview of marketing and has a major role in carrying out market research and providing advice on techniques and best practice.