§ Mr. BurnsTo ask the Secretary of State for Social Security what factors underlie the different figures for the cost of advertising to inform pensioners about winter fuel payments set out in her answers of 26 January 1998,Official Report, columns 111–12, and 23 February 1998, Official Report, column 129. [32026]
§ Mr. DenhamMy written answer on Monday 26 January 1998,Official Report, column 111, contained the cost of publicity and advertising. This figure of £1.7 million for the publicity campaign included the figure of £1,325,000 for press and TV advertising only given separately in my written answer, Monday 23 February 1998, Official Report, column 129.
The difference between these two figures covers the cost of producing information leaflets and posters and distribution of this publicity material through a number of local outlets visited by pensioners, for example, post offices and doctors' surgeries.