§ Liz BlackmanTo ask the Secretary of State for the Environment, Transport and the Regions what monitoring procedures he has put in place to evaluate the effectiveness of the current Rear Seat Belt Awareness Campaign. [50320]
§ Dr. StrangThe Department of the Environment, Transport and the Regions has commissioned market research both before and after the campaign to ascertain awareness and understanding of its advertising message to belt up in the back.
In addition, the biannual surveys carried out by the Transport Research Laboratory, on behalf of my Department, will continue to monitor seat belt wearing rates both in the front and rear of cars.