§ Mr. SpringTo ask the Minister without Portfolio (1) if he will make a statement on the process by which the logo for the New Millennium Experience was chosen; what consideration was given to the use of a male figure; and if the figure chosen was designed specifically for the project; [45390]
(2) what is the cost of the logo for the New Millennium Experience; and who was responsible for choosing it; [45389]
362W
Board/Trust Number of Time reviews Time Argyll and Clyde Health Board 2 4 months Lomond Healthcare NHS Trust — — Royal Alexandra NHS Trust 5 97 days/ 111 days/ 108 days/ 98 days/ 118 days Inverclyde Royal Hospitals NHS Trust 2 119 days/ 46 days Renfrewshire Healthcare NHS Trust 2 25 days/ 65 days Argyll and Bute NHS Trust — — Ayrshire and Arran Health Board 8 40 40days/ 32 days/ 42 days/ 41 days/ 44 days/ 49 days/ 54 days/ 29 days North Ayrshire and Arran NHS Trust 2 24 weeks/ 24 weeks South Ayrshire Hospitals NHS Trust 2 56.5 days Borders Health Board 4 8–27 weeks Dumfries and Galloway Health Board — — Dumfries and Galloway Acute and Maternity 1 4 months Hospitals NHS Trust Fife Health Board 10 7–46 weeks (1 yet to report) Fife Healthcare NHS Trust 3 3 weeks Kirkcaldy Acute Hospitals NHS Trust 1 yet to report (3) which projects Mr. Martin Lambie-Nairn is currently working on for the New Millennium Experience. [45423]
§ Mr. Mandelson[holding answer 15 June 1998]: The logo, which is part of a wider brand identity reflecting the central role of the Millennium Experience in the UK's millennium celebrations and supporting the New Millennium Experience Company's (NMEC) sponsorship and commercial income strategies, was selected by the Company following a competitive process. During that process, Mr. Martin Lambie-Nairn presented proposals for branding and identity which incorporated designs for a logo by the artist Mark Reddy. The logo was designed specifically for the Millennium Experience.
NMEC's Board considered that Mr. Lambie-Nairn's proposals best met their criteria for a brand identity for the Millennium Experience and awarded Mr. Lambie-Nairn's company a contract worth up to £250,000. This contract covers the development and application of the identity across the project (both the Dome and the associated National Programme of events and activities); corporate style (for example printed material and merchandise branding); and advising on the design language used on the Dome site (for example, signing and visitor information). Within this contract, Mr. Reddy's design work cost £50,000.