§ Mr. Gordon PrenticeTo ask the Minister without Portfolio what is the current advertising budget for the promotion of the Millennium Dome(a) in the United Kingdom and (b) overseas. [25269]
§ Mr. MandelsonResources for media advertising are incorporated in the New Millennium Experience Company's integrated communications contract awarded to M&C Saatchi after competitive tendering in August 1997. The overall value of that contract, as stated in theOfficial Journal of the European Communities on 25 June 1997, is approximately £16 million over the life of the project, including media costs, purchasing, production, direct marketing, advertising agency services and other elements of integrated communications.