§ Mr. Don FosterTo ask the Secretary of State for Health what has been the total expenditure and the breakdown of expenditure in his Department since May 1997 on(a) public opinion research, (b) television, radio and newspaper advertising and (c) direct mail. [63921]
§ Mr. MilburnEstimated expenditure on public opinion research, television, radio and newspaper advertising since 1 May 1997 is £8.09 million. The information on total expenditure on direct mail can be provided only at disproportionate cost. A breakdown of the total given is in the table.
£ million Expenditure 1997–98 (since 1 May) Estimated expenditure 1998–99 (a) Public opinion research 0.88 11.77 (b) Television, radio and newspaper advertising2 2.08 3.36 1 The estimate includes the 1998–99 general population questionnaire £1 million (costs for this survey are earmarked only and the full cost is not yet known, although the total cost may be equal to £1.3 million). 2 Excludes Departmental staff recruitment advertising expenditure which is not held centrally.