§ Mr. RammellTo ask the Secretary of State for Education and Employment what were(a) the target number and (b) the actual number of responses to his Department's New Deal public information campaign; and if he will make a statement. [61689]
§ Mr. Andrew SmithThe marketing campaign is designed to raise employer awareness of New Deal and their willingness to take on unemployed people rather than to achieve a given number of responses. Neverthelesss, the New Deal Information Line and Website have received almost 150,000 responses as well as many more directly to local Jobcentres. Employer awareness of New Deal has been driven up from 34 per cent. pre-campaign to 83 per cent. now.
§ Mr. RammellTo ask the Secretary of State for Education and Employment what has been the total expenditure and the breakdown of expenditure on(a) public opinion research, (b) television, radio and newspaper advertising and (c) direct mail incurred by his Department and agencies on the New Deal Public information campaign; and if he will make a statement. [61688]
§ Mr. Andrew SmithExpenditure on the national New Deal advertising campaign to 30 November 1998 totalled £11,854,032. Of that, £203,738 has been spent on public opinion research, £9,376,206 on television, radio and newspaper advertising and £325,890 on direct mail.