§ Mr. BercowTo ask the Secretary of State for National Heritage what estimate his Department has made of the extent of sponsorship by drink manufacturers of(a) sporting events in the United Kingdom, (b) United Kingdom sportsmen and women competing abroad and (c) arts events and institutions in the United Kingdom in each of the last three years. [6302]
§ Mr. Banks[holding answer 1 July 1997]: Total reported sponsorship of sport in the UK by alcoholic drink manufacturers was an estimated £23½ million in 1994, £27½ million in 1995, and £22 million in 1996. My Department has made no estimate of the extent of sponsorship by alcoholic drink manufacturers of United Kingdom sportsmen and sportswomen competing abroad or sponsorship by other sorts of drinks manufacturers.
Figures for sponsorship by drink manufacturers of arts events and institutions are unavailable. However, the amount of sponsorship matched by all drinks companies under the National Heritage Arts Sponsorship Scheme was £1,182,277 in 1996–97; £774,375 in 1995–96; and £516,500 in 1994–95.