Publicity (Hansard, 18 February 1997)

§ Mr. Donohoe
To ask the Secretary of State for Defence what promotional and public information campaigns his Department is(a) currently running and (b) planning to run during the next six months; and for each campaign (i) how much it will cost, (1) in total and (2) to his Department, (ii) what agencies or bodies are undertaking the work and (iii) what is its planned duration. [7414]

1991–92 1992–93 1993–94 1994–95 1995–96 ¹1996–97

£ £ £ £ £ £

Policy 116,453 167,390 190,406 259,384 324,740 453,000

Navy ²— 538,639 637,249 571,312 590,974 592,000

Army ²— ²— 494,000 831,000 1,009,000 586,000

RAF ²— 339,000 555,000 615,000 652,000 607,000

¹ Forecast.

² Information not held centrally.

We do not publish detailed future plans as approval to commit expenditure is subject to formal endorsement through Ministers and the parliamentary supply system.

Recruitment

£ million

1991–92 1992–93 1993–94 1994–95 1995–96 ¹1996–97

Navy³ ²— 3.583 3.617 3.505 6.912 6.816

Army⁴ 10.995 8.094 9.537 10.893 22.272 21.590

RAF 3.244 2.058 2.256 3.812 3.535 5.108

¹Forecast.

²Information not held centrally.

³Includes all costs attributable to marketing the RN/RM as a career.

⁴Includes all costs attributable to marketing the Army as a career and expenditure on recruiting and publicity for the Territorial Army.

We do not publish detailed future plans as approval to commit expenditure is subject to formal endorsement through Ministers and the parliamentary supply system.
470W

§ Mr. Soames
In addition to service recruiting campaigns, which continue throughout the year, my Department sponsors, organises and controls centrally activities aimed at promoting understanding of Defence policy and the armed forces. These have taken the form, principally, of a touring Defence policy exhibition which for a number of years has followed a programme of displays at public events across the country; and in the work of the single service presentation teams which operate throughout the year. During the next six months, it is planned to mount the Defence policy exhibition at the Birmingham international boat and caravan show over nine days in February.
Excluding manpower, the overall cost of the Defence policy exhibition in 1996–97 is expected to be £453,000, of which the display costs at Birmingham amount to £38,000.
The costs of the single service presentation teams, primarily service manpower, in 1996–97 are expected to be £1.785 million.
The costs of service recruitment campaigns in 1996–97 are expected to amount to £33.51 million.

§ Mr. Donohoe
To ask the Secretary of State for Defence how much his Department has spent on promotional or public information campaigns in each of the last five years; and how much he estimates will be spent on these campaigns during the (i) current and (ii) next financial years. [7532]

§ Mr. Soames
Expenditure on the Defence policy exhibition—excluding manpower—service presentation teams and service recruitment advertising in each of the last five years for which information is available was as follows:

	1991–92	1992–93	1993–94	1994–95	1995–96	¹1996–97
	£	£	£	£	£	£
Policy	116,453	167,390	190,406	259,384	324,740	453,000
Navy	²—	538,639	637,249	571,312	590,974	592,000
Army	²—	²—	494,000	831,000	1,009,000	586,000
RAF	²—	339,000	555,000	615,000	652,000	607,000
¹ Forecast.
² Information not held centrally.

Recruitment
£ million
	1991–92	1992–93	1993–94	1994–95	1995–96	¹1996–97
Navy³	²—	3.583	3.617	3.505	6.912	6.816
Army⁴	10.995	8.094	9.537	10.893	22.272	21.590
RAF	3.244	2.058	2.256	3.812	3.535	5.108
¹Forecast.
²Information not held centrally.
³Includes all costs attributable to marketing the RN/RM as a career.
⁴Includes all costs attributable to marketing the Army as a career and expenditure on recruiting and publicity for the Territorial Army.