§ Mr. Malcolm BruceTo ask the Minister of Agriculture, Fisheries and Food what is his estimate of the total expenditure on all forms of publicity and advertising by(a) his Department, (b) its agencies and (c) non-departmental public bodies for (i) 1993–94, (ii) 1994–95, (iii) 1995–96, (iv) 1996–97, (v) the 1997–98, year to date, (vi) the 1997–98, full year estimate and (vii) the 1998–99 planned expenditure. [15229]
§ Mr. Morley[holding answer 11 November 1997]]: Expenditure on publicity and advertising by Ministers and officials is shown in the table:
MAFF 1980–81 — 1987–88 — 1990–91 — 1991–92 — 1992–93 — 1993–94 4,649,589 1994–95 4,961,303 1995–96 5,324,791 1996–97 5,138,192 1997–98 (year to date) 1,948,160 These figures do not include the expenditure by the Department's Agencies nor its non departmental public bodies. Agencies will respond independently. The Department does not hold this information about its NDPBs, and it could be provided only at disproportionate cost.
Letter from T. W. A. Little to Mr. Malcolm Bruce, dated 8 December 1997:
The Minister has asked me to reply to your question on expenditure by the Veterinary Laboratories Agency (VLA) on publicity and advertising.484WThe VLA was launched as an Agency on 1 October 1995 as a result of the merger between the Central Veterinary Laboratory, already an Agency since April 1990, and the Veterinary Investigation Service, which was formerly part of the State Veterinary Service.Figures for expenditure on publicity and advertising are as follows:
Publicity1 £
Advertising2 £
1993–94 68,500 7,656 1994–95 47,000 13,429 1995–96 42,000 15,787 1996–97 52,800 42,000 April-October 1997 47,400 52,653 1997–98 estimate 61,200 70,000 1998–99 planned 62,000 40,000 1 This includes annual reviews, marketing brochures, customer newsletters and leaflets 2 The majority of advertising is for staff recruitment in newspapers and specialist journals The figures from 1996–97 include the Veterinary Investigation Service following the merger.
Letter from Michael Finnigan to Mr. Malcolm Bruce, dated 8 December 1997:
The Minister has asked me to reply to your question about expenditure on publicity and advertising within the Farming and Rural Conservation Agency (FRCA).FRCA is a new agency which came into being on 1 April 1997, and cannot, therefore show expenditure for financial years prior to 1997–98.For the period 1 May 1997 to 30 September 1997 expenditure on publicity and advertising was £19,291, which includes £10,842 spent on advertising staff vacancies.Letter from Johnston McNeill to Mr. Malcolm Bruce, dated 8 December 1997:
As Chief Executive of the Meat Hygiene Service (MHS), your question to the Minister of Agriculture, Fisheries and Food concerning the level of expenditure on publicity and advertising for various periods has been passed to me for reply with regard to this Executive Agency.The MHS was established as an Executive Agency of the Ministry of Agriculture, Fisheries and Food on 1 April 1995. It therefore does not have any information on expenditure on this item prior to 1995.The MHS spent the following sums, on an accruals basis, on the requested items during the respective financial years:
Year Expenditure (£) 1995–96 1,000 1996–97 34,000 1997–98 (forecast) 49,000 1998–99 (estimate) 49,000 The expenditure on publicity and advertising predominantly covers expenditure on the Agency's Annual Report and Accounts. It excludes recruitment advertising.Letter from Dr. J. M. Rutter to Mr. Malcolm Bruce, dated 8 December 1997:
The Minister has asked me to reply to your question about expenditure on all forms of publicity and advertising by the Veterinary Medicines Directorate, for (i) 1993–94, (ii) 1994–95, (iii) 1995–96, (iv) 1996–97, (v) the 1997–98 year to date, (vi) the 1997–98, full year estimate and (vii) the 1998–99 planned expenditure, as this is an operational matter for which I am responsible.485WExpenditure on publicity and advertising is as follows:
£ 1993–94 80,106 1994–95 52,129 1995–96 48,723 1996–97 63,917 1 April to 31 October 1997 43,614 1997–98 forecast 65,000 1998–99 forecast 65,000 The above figures cover the announcement of the grant and expiry of marketing authorisations in the official gazettes, direct recruitment advertising, the VMD's Annual Report and Accounts, publicity relating to the safe use of organophosphorus sheep dips and expenditure on the VMD's quarterly newsletter MAVIS. This newsletter is circulated to the veterinary profession, the veterinary medicinal products industry, representative bodies and opinion formers.Letter from P. W. Greig—Smith to Mr. Malcolm Bruce, dated 8 December 1997:
In response to your Parliamentary Question on publicity and advertising, I have been asked to provide you with the relevant figures covering the Centre for Environment, Fisheries & Aquaculture Science (CEFAS). For clarity, the figures are shown in separate categories: staff advertising/recruit-ment, and publicity/marketing.
Staff advertising recruitment £
Publicity/ marketing £
1980–81 n/a n/a 1987–88 n/a n/a 1990–91 7,000 n/a 1991–92 3,191 n/a 1992–93 7,128 n/a 1993–94 50,686 n/a 1994–95 12,817 n/a 1995–96 35,292 38,880 1996–97 36,106 1145.665 1997–98 April-September 29,646 17,500 1997–98 full year estimate 57,000 76,000 1998–99 planned expenditure budgets not yet agreed 1 Includes Agency launch expenditure Letter from G. K. Bruce to Mr. Malcolm Bruce, dated 8 December 1997:
The Minister of Agriculture, Fisheries and Food, has asked me to reply, in respect of the Pesticides Safety Directorate (PSD), to your question regarding expenditure on all forms of publicity and advertising.The Directorate was launched as an Executive Agency on 1 April 1993. Figures prior to this date are not available. Direct expenditure by PSD on all forms of publicity and advertising from this date is set out below. PSD makes use of MAFF advertising and publicity where appropriate and the costs are borne directly by MAFF on PSD's behalf.486W
Year £ 1993–94 15,471 1994–95 4,400 1995–96 0 1996–97 0 1997–98 (April to October) 0 1997–98 (estimate) 0 1998–99 (estimate) 0 Letter from P. I. Stanley to Mr. Malcolm Bruce, dated 8 December 1997:
The Minister of Agriculture, Fisheries and Food has asked me to reply, in respect of the Central Science Laboratory (CSL), to your question concerning expenditure on all forms of publicity and advertising.CSL was first launched as an Agency in 1992. The Agency was significantly enlarged and relaunched in 1994.Expenditure on publicity and advertising within CSL is shown below:
Year £000 1993–94 16.4 1994–95 41.1 1995–96 26.5 1996–97 32.4 1997–98 (April-October) 12.6