§ Mr. SwinneyTo ask the Secretary of State for Social Security what were the costs and media of advertising campaigns designed(a) to combat benefit fraud and (b) to encourage benefit take-up for the year 1996–97. [19237]
§ Mr. FieldThe costs of advertising combat benefit fraud and to encourage benefit take-up for the year 1996–97 were £3.776 million and £3.991 million respectively.
Media used for advertising are as follows:
Media Fraud Take-up National press Yes No Local and regional press Yes Yes Direct mail Yes Yes Specialist press No Yes Radio Yes Yes Posters Yes Yes Promotional events No Yes Leaflets and alternative formats Yes Yes