§ Mrs. RocheTo ask the President of the Board of Trade when his Department's business links publicity programme is scheduled to start; how much it will cost public funds; and how the money will be targeted. [33194]
§ Mr. PageA publicity programme for business links has been in existence since the first business links opened, involving mainly local activities. Now that the network is nearing completion, it will be supplemented by a national business links advertising campaign, which will begin on June 24. The campaign will feature poster, radio and national newspaper advertisements and is designed to draw attention of companies to the potential benefits of the business links service. The campaign will be supported by a national telephone service, which will switch callers directly to their local business link. The total cost of the advertising and supporting publicity campaigns for 1996–97 is £4 million.
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