HC Deb 09 July 1996 vol 281 c125W
20. Mr. Hanson

To ask the Secretary of State for Defence what the response has been to the current Army recruitment advertising campaign, with particular reference to the television campaign. [34918]

Mr. Soames

As at 21 June 1996, there had been a 40 per cent. increase in enlistments compared with the first quarter of 1995–96. This very welcome and encouraging improvement in recruiting is a result of the initiatives taken last year and in particular the increased weight placed on advertising, especially on television.

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