§ Mr. Malcolm BruceTo ask the Minister of Agriculture, Fisheries and Food what has been the expenditure of his(a) Department (b) agencies (c) non-departmental public bodies on newspaper advertising by title for each year since 1990–91; and what estimate he has made for 1995–96 based on expenditure to date and existing plans. [6559]
§ Mr. Douglas HoggMAFF advertisements have appeared in the following national and regional newspapers, periodicals and magazines during the period 1990 to 1995. The lists by title represent a wide range of promotional activities designed to communicate essential or useful information to the trade—farmers and growers concerning a variety of EU or other schemes and codes of good agricultural practice—and to the general public, particularly consumers regarding food safety and nutrition. The costs shown are media costs only and do not include VAT or other production costs. Press436W advertising by MAFF agencies is the responsibility of their chief executives. I have asked them to reply direct to the hon. Member.
1995–96 (up to 13 December 1995) £ Arable Farming 2,502 Bella 55,500 Bella Favourites 1,350 Best 36,000 Bounty Babycare Guide 12,706 Bournemouth Evening Echo 262 British Farmer 3,569 Chat 28,000 Dairy Farmer and D Beef Prod 1,633 Estates Gazette 747 Famers Guardian 1,579 Farmers Weekly 12,761 Farming News 10,006 Farming News 4,701 London Gazette 150 Lymington Times 72 Mother and Baby 11,600 Parents 7,600 Scottish Farmer 290 Sheep Farmer 567 Southern Evening Echo 361 Take A Break 60,500 Times Educational Supplement 1,454 Woman 33,600 Womans Own 27,000 Total 314,509
1994–95 £ British Farmer 735 Daily Mail 12,960 Environmental Health News 683 Family Circle 11,300 Farmers Guardian 2,352 Farmers Weekly 9,754 Farmers News 5,138 Farming News 2,520 Guardian 8,208 Independent 7,000 Meat Trades Journal 542 Nature 5,767 New Scientist 10,470 Port Health Authorities Handbook 572 Prima 22,000 Radio Times 16,000 Readers Digest 2,500 Sheep Farmer 601 Total 119,101
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1993–94 £ Aldershot News and Mail 529 Basingstoke Gazette 448 Bath (and West Evening) Chronicle 346 Bedfordshire Times 311 Berwick Advertiser 294 Birmingham Post 469 British Farmer 2,205 British Farmer 1,790 Cambridge Evening News 387 Chester Chronicle 352 Chichester Observer 230 Chronicle and Echo (Northampton) 400
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1993–94 £ Cornish Guardian 273 Cornish Times 141 Cornishman 103 Crewe Chronicle 294 Cumberland News 337 Dairy Farmer and Dairy Beef Producer 325 Darlington and Stockton Times 515 Darlington Northern Echo 931 Derby Evening Telegraph 567 Derbyshire Times 1,626 Dorset Evening Echo (Weymouth) 407 East Anglian Daily Times (Ipswich) 526 Eastern Daily Press (Norwich) 1,090 Essex Chronicle 506 Evening News (Worcester/Hereford) 419 Evesham Journal 335 Exeter Express and Echo 378 Express and Star West Midlands/Shropshire Star 1,137 Farmers Guardian 6,726 Farmers Weekly 15,034 Farming News 18,086 Folkestone Herald/Dover Express 218 Gloucester Citizen 551 Gloucestershire Echo (Cheltenham) 340 Greenwich/Woolwich Mercury Ser 312 Grimsby Evening Telegraph 217 Hampshire Chronicle 314 Harrogate Advertiser 438 Hastings Observer/Bexhill Observer 1,092 Herald Series (Oxford) 302 Hereford Time 415 Herts Advertiser (St. Albans) 429 Herts Mercury 312 Hexham Courant 180 Hitchin Comet Series 203 Horse and Hound 578 Hull Daily Mail 672 Isle of Wight County Press 288 Journal (Newcastle) 595 Kent and Sussex Courier 467 Kent Messenger 1,346 Lancaster Guardian 256 Lancaster Evening Post (Preston) 665 Leamington Spa (and Warwick) Courier 351 Leicester Mercury 925 Lincolnshire Echo 304 Liverpool Echo 881 Loughborough Echo 269 Manchester Evening News 1,510 Mansfield Chad 574 Nature 2,598 New Scientist 4,680 Newark Advertiser Series 432 News Post Leader (South Shields) 339 News/World-Sunday Magazine 21,945 North Devon Journal (Barnstaple) 260 Nottingham Evening Post 1,643 Ormskirk Advertiser Group 194 Oxford Times 869 Peterborough Evening Telegraph 478 Pig Farming 329 Radio Times 7,320 Reading Chronicle 838 Salisbury Journal 551 Sheffield Star 1,800 Shropshire Star 600 Somerset County Gazette 440 Southern Eve Echo 399 Stafford Newsletter 257 Stoke Evening Sentinel 630 Stratford upon Avon Herald 258 Surrey Advertiser 553 Surrey Mirror 319
1993–94 £ Sussex Express 254 Telegraph and Argus (Bradford) 455 Tiverton Gazette Devon 176 Travel Trade Gazette—Europa 982 TV Times 3,939 Warrington Guardian 806 West Briton 315 Western Daily Press (Bristol) 591 Western Gazette (Somerset) 503 Western Morning News (Plymouth) 462 Westmorland Gazette 415 What's on TV 5,400 Wiltshire Gazette and Herald Series 317 Yorkshire Evening Press (York) 987 Yorkshire Post (Leeds) 963 Total 136,817
1992–93 £ BBC Holidays 3,652 Barbara Long Ticket Wallet 11,813 Big Farm Weekly 2,625 Business Life 4,523 Butcher and Processor 840 Caterer and Hotelkeeper 2,495 Crops 1,055 Farmers Guardian 4,419 Farmers Weekly 7,650 Farming News 5,760 Fish Trader 1,028 Fishing News 3,182 Flower Trades Journal 525 Forces News 525 Fresh Produce Journal 1,996 Garden (The) 599 Grocer The 1,580 Grower 1,386 High Life 8,385 Horticulture Week 1,468 Lloyds List 344 Macmillan/S Cut Nautical Almanac 655 Nature 1,502 New Scientist 4,100 News/World—Sunday Magazine 45,087 Nurseryman and Garden Centre 1,160 RAF Wives 457 Radio Times 2,560 Radio Times 17,940 RAF News 486 Skyscene 6,300 SSAFA News 352 TV Times 8,070 What's on TV 10,470 Total 164,989
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1991–92 £ BBC Holidays 3,478 BBC Wild Life 2,118 Big Farm Weekly 1,890 British Homing World 254 Chat 2,127 Farmers Guardian 1,118 Farmers Weekly 1,620 Farming News 2,157 Forces Family Echo 798 High Life 15,972 Macmillan/S Cut Nautical Almanac 661
1991–92 £ Mail on Sunday—You Magazine 1,750 Motor Boat and Yachting 2,008 News/World—Sunday Magazine 18,564 Official Hyde Parks Festival Magazine 5,040 Practical Boat Owner 1,667 Racing Pigeon Weekly 326 Radio Times 7,178 RAF News 463 Reeds Nautical Almanac 1,986 Sunday Express Magazine 11,075 Thomson Holiday Guides 2,127 TV Times 5,420 Votre Livre du Bord 1,290 Womans Weekly 2,448 Yachting Monthly 1,910 Yachting World 1,943 Total 97,388
1990–91 £ British Tourist Authority 5,725 Country Life 2,100 DIT (Netherlands) 693 Editor 1,207 Fishing News 303 Fremdenverkehrswirtschaft 2,276 L'Agenzia Di Viaggi 731 E'Echo Touristique 3,229 Mother and Baby 1,900 Reeds Nautical Almanac 300 Sea Angler 368 Thomson Holiday Guides 16,239 Travel Express (Belgium) 1,200 Travel Trade Gazette 3,040 Total 39,311 Letter from T W. A. Little to Mr. Malcolm Bruce, dated 15 January 1996:
The Minister has asked me to reply to your question on expenditure by the Veterinary Laboratories Agency (known as the Central Veterinary Laboratory until 30 September 1995) on newspaper advertising.Figures for expenditure on newspaper advertising by the Central Veterinary Laboratory can be found in a reply to a question (No. 17610) from Mrs. Ann Taylor by Mr. Jack on 18 April 1995. Expenditure consists essentially of recruitment advertising in relevant trade journals and local papers.Letter from J. M. Rutter to Mr. Malcolm Bruce, dated 15 January 1996:
The Minister has asked me to reply to your question about expenditure on newspaper advertising by the Veterinary Medicines Directorate, listed by title for each year since 1990/91, as this is an operational matter for which I am responsible.The VMD does not normally advertise directly in newspapers. The grant and expiry of Marketing Authorisations are announced in the official gazettes and the expenditure for 1994/95 was as follows:
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£ Belfast Gazette 2,683 London Gazette 4,377 Edinburgh Gazette 3,823 10,833 It is anticipated that a similar amount will be spent in 1995/96. Figures for previous years are not available without incurring disproportional expense.Letter from G. K. Bruce to Mr. Malcolm Bruce, dated 15 January 1996:
The Minister of Agriculture, Fisheries and Food has asked me to reply, in respect of the Pesticides Safety Directorate (PSD) to your question about expenditure on newspaper advertising since 1990–91. The Directorate was established as an executive agency on 1 April 1993. Figures prior to this date are not available. In 1993/4, PSD spent £481 on newspaper advertising and £4,440 in 1994/5. All expenditure is directly attributable to recruitment advertising.The 1993/4, 1994/5 and estimated 1995/6 figures can be broken down as follows:
£ 1993–94 The Times and The Observer 391 The Review (free newspaper) 100 1994–95 Yorkshire Press (Post/Evening Post) 2,719 New Scientist Magazine 1,721 1995–96 New Scientist Magazine 2,000 (estimate) Letter from Johnston McNeill to Mr. Malcolm Bruce, dated 15 January 1996:
As Chief Executive of the Meat Hygiene Service (MHS), your question regarding expenditure on newspaper advertising for this agency has been passed to me for reply.As you know, the MHS was established on 1 April 1995 and the expenditure for the period 1 April to 30 November was £25,095.66. The estimated figure for 1995/96 is £27,331.90.
Letter from Phillip Needham to Mr. Malcolm Bruce, dated 15 January 1996:
The Minister of Agriculture, Fisheries and Food has asked me to reply to you concerning your question (PQ number 236) in which you asked details of the expenditure relating to newspaper advertising for each year since 1990/91.ADAS was formed as an Executive Agency of MAFF in 1992. Any detail relating to expenditure prior to that date would be available from the Ministry of Agriculture, Fisheries and Food.ADAS does not keep records of expenditure by title and we can only provide details of the total amount spent. The majority of advertising in both newspapers and journals relates to recruitment of staff and a relatively small amount is spent on advertising our commercial services. As you will know, ADAS operates as a commercial consultancy organisation providing a range of services to all the land-based industries.Expenditure has been as follows:
- 1992/93: £52,000
- 1993/94: £49,000
- 1994/95: £102,000.
- No estimates are available for 1995/96
Letter from George Trevelyan to Mr. Malcolm Bruce, dated 15 January 1996:
The Minister has asked me to reply to your question about newspaper advertising by title for this Agency a) for each year since 1990–91 and b) the estimate made for 1995–96 based on expenditure to date and existing plans.441WThe information in the form requested, by title, could not be provided without disproportionate cost.The advertising costs were for recruitment purposes and the totals were as follows:
Year £ 1990–91 19,409 1991–92 14,210 1992–93 1,640 1993–94 2,108 1994–95 10,164 The estimated advertising costs for 1995–96 for recruitment purposes in the Agency is £16,000 of which £8,145 has been spent to date.
Letter from Professor P. I. Stanley to Mr. Malcolm Bruce, dated 15 January 1996:
You asked the Minister of Agriculture, Fisheries and Food to provide information for each of his executive agencies relating to expenditure on newspaper advertising by title in each financial year since 1990/91. The Minister has asked me to reply to you in respect of his Central Science Laboratory (CSL) Agency as this is an operational matter for which I am responsible. Our records show that you asked a similar question in February of this year relating to expenditure on all forms of advertising but I am now aware that incorrect data was given to you. I apologies for that error but can now provide the correct information.CSL was first launched as a MAFF Executive Agency in April 1992. Thus my reply covers the years from 1992/93 to date. Further, the Agency was significantly enlarged in April 1994 following the merger with the MAFF Food Science Laboratories and this is reflected in increased expenditure from 1994/95.You requested only newspaper expenditure and by title for each year. I regret that the information is not readily available in this form and could only be obtained at disproportionate cost. However below are details of advertising expenditure, which includes advertising in specialist scientific journals as well as newspapers and is mainly for staff recruitment, as CSL is not involved in promotional advertising via this medium.
- 1992/93: £29.6K
- 1993/94: £50.0K
- 1994/95: £59.0K
- 1995/96: £89.8K (estimated).