§ Mr. Barry JonesTo ask the Secretary of State for Wales what has been the cost in Wales of the advertising campaign to promote the modern apprenticeship scheme. [15761]
§ Mr. RichardsThe modern apprenticeship scheme has been promoted as part of the Department for Education and Employment-funded "Free your Potential" advertising campaign. To date, the Welsh Office has contributed £53,000 for Welsh language press advertising and the provision of information and materials in Welsh.
The Welsh Office is also contributing £68,383 towards a marketing campaign organised by the training and enterprise councils in Wales to promote modern and accelerated modern apprenticeships to young people and employers.