HC Deb 05 December 1996 vol 286 cc752-3W
Mr. Donohoe

To ask the President of the Board of Trade what promotional and public information campaigns his Department is(a) currently running and (b) planning to run during the next six months; and for each campaign (i) how much it will cost, (1) in total and (2) to his Department, (ii) what agencies or bodies are undertaking the work and (iii) what is its planned duration. [7405]

Mr. John M. Taylor

For the purpose of this question, promotional and publicity campaigns are defined as being multi-media campaigns containing above-the-line advertising.

Cost Agencies/Bodies undertaking the work Planned duration
(a) CURRENTLY RUNNING
Biotechnology Means Business
(1) £ 1,400,000 (over 3 years) Cogent (via COI) 3 years (1995–98)
(2) as above De Facto (marketing) —
Languages for Export1
(1) £100,000 Leo Burnett (via COI) Ongoing
(2) as above — —
(b) PLANNED
Queens Awards 19981
(1) £315,000 Leo Burnett (via COI) Six months from April 1997
(2) as above — —
Employment Agency Standards
(1) £25,000 tbd tbd
(2) as above — —
1Funded from centrally-managed budgets. tbd—to be decided.

On business link, the Department is currently taking stock of its promotional effort, having just completed a third wave of business link advertising. No further plans have been confirmed although it is possible that a fourth wave might be considered.

In addition to campaigns, the Department undertakes publicity projects across a wide range of media to publicise particular programmes.

Mr. Donohoe

To ask the President of the Board of Trade how much his Department has spent on promotional or public information campaigns in each of the last five years; and how much he estimates will be spent on these campaigns during the (i) current and (ii) next financial years. [7541]

Mr. Taylor

Expenditure from centrally managed budgets for multimedia campaigns containing above-the-line advertising has been as follows:

  • 1991–92: £3,916,000
  • 1992–93: £4,997,000
  • 1993–94: £3,902,000
  • 1994–95: £4,570,000
  • 1995–96: £4,636,000.

Comparable figures for this year and next are not yet available.