§ Mr. DonohoeTo ask the Secretary of State for Education and Employment what promotional and public information campaigns her Department is(a) currently running and (b) planning to run during the next six months; and for each campaign (i) how much it will cost, (1) in total and (2) to her Department, (ii) what agencies or bodies are undertaking the work and (iii) what is its planned duration. [7419]
§ Mr. Robin SquireThe Department is currently running or planning to run the following campaigns:
670W
Estimated cost of project (£000) Duration Career development loans 1605 Current to May 1997 Disability Discrimination Act 2700 January to February 1997
Estimated cost of project (£000) Duration Employment service employer campaign 250 January to February 1997 Just the job 823 January to February 1997 Modern apprenticeships 310 January to February 1997 National training awards 1250 February to May 1997 Nursery vouchers 2,200 Current to March 1997 Primary school performance tables 22,000 March to July 1997 Small firms training loans 200 Current to March 1997 1Contains an estimate of costs from 1997–98 budgets, which are yet to be finalised. 2Includes a contribution to the permanent Disability Discrimination Act helpline shared with the Department of Social Security. Promotional and public information campaigns are defined in this answer as multi-media campaigns containing newspaper, radio, TV or poster advertising in addition to leaflet production and distribution. All the advertising work was placed through the Central Office of Information in accordance with normal practice. A range of other contractors worked on various aspects of the campaigns.
671WThe costs given are the total costs of the campaigns. It would be possible to disaggregate the costs of the Department's own staff in arranging and supervising the campaigns only at disproportionate cost.