§ Mr. Nigel GriffithsTo ask the Secretary of State for Scotland how much the Scottish Office has spent promoting(a) the right-to-buy scheme and (b) exemptions from prescription charges in 1995–96; and of that, how much was spent in each case on (i) television, (ii) radio and (iii) the press. [24459]
§ Lord James Douglas-Hamilton[holding answer 3 April 1996]: In 1995–96, my Department spent £168,000 on promoting the right-to-buy scheme, of which £111,000 was spent on television and £57,000 on press. A total of £21,000 was spent on a press campaign to publicise exemptions from prescription charges.
§ Mr. GriffithsTo ask the Secretary of State for Scotland what was the total expenditure on publicity campaigns commissioned by his Department from 1 April 1995 to 1 March 1996, showing (i) the medium, (ii) the purpose and (iii) the cost of each publicity campaign. [24460]
§ Lord James Douglas-Hamilton[holding answer 3 April 1996]: The information requested is as shown:
453W
Medium Purpose Cost £ Radio and press To recruit members to Children's Panels 88,000 Cinema, radio, press, posters, leaflets and booklets Campaign against housebreaking 244,000 Television Campaign against domestic violence 84,000 Television and press To encourage electoral registration 60,000 Television and leaflet To encourage pre-planning of fire escape route 323,000 Press and leaflet To inform men over 60 of changes in prescription charge legislation 21,000 Press To recruit organ donors 35,000
Medium Purpose Cost £ Television, cinema, radio and posters To encourage enrolment in children's traffic club; to encourage young drivers to drive more carefully and discourage speeding 320,000 Television and press Informing public sector tenants of their right to purchase their homes 168,000