HC Deb 20 March 1995 vol 257 cc79-80W
Mr. Donohoe

To ask the Secretary of State for Defence if he will make a statement on the employment of polling or public survey organisations by his Department during the current and previous financial years, on the organisations employed by his Department, on the values of individual contracts for these services, on the total amounts of money spent and on the purposes of the research undertaken by these organisations. [14508]

Mr. Freeman

The following organisations have undertaken opinion surveys on behalf of the MOD since 1 April 1993:

  • RSGB
  • Reflexions
  • MORI
  • One World Research
  • BMRB
  • Research Services
  • Diagnostics
  • Andrew Irving Associates

The cost of the individual studies is commercially confidential information, but the total cost of all surveys was:

  • 1993–94: £129,000
  • 1994–95: £243,500

The objectives of the research are to monitor the effectiveness of advertising in recruiting personnel to the armed forces and the attitudes of the public towards a career in the armed forces.