§ Mr. Malcolm BruceTo ask the Secretary of State for Employment what was the total expenditure on(a) all forms of publicity and (b) all publication and pamphlets produced for his Department and for all the agencies and public bodies for which his Department is responsible, for each year since 1979, including the budgeted figure for 1995–96, (i) including and (ii) excluding privatisation-related expenditures and expressed in 1994 prices; and if he will supply information for the period from 1 April 1993 to 1 March 1995 showing (1) the nature and (2) the purpose of each publicity campaign and of each publication involving the expenditure of more than –50,000.
§ Miss WiddecombeI refer the hon. Member to the answer I gave to him on 3 March 1995,Official Report, columns 747–48, which provides information on all publicity expenditure for each year since 1979. The budgeted figure for advertising and publicity for 1995–96 is £10.6 million. Further information broken down by type of publicity is not available.
Separate information on privatisation-related publicity is not available.
Information about individual publications between 1 April 1993 and 1 March 1995 involving the expenditure of more than £50,000 could be provided only at disproportionate cost.
The following publicity campaigns costing over £50,000 were conducted during the period:
Career Development Loans
To encourage individuals to take up loans to improve their careers;Make it Your Business
To raise awareness of national vocational qualifications and encourage employers to develop their staff and benefit from the result;Just the Job/New Measures
To publicise the range of new Employment Service measures available to help people back into work;National Training Awards
728WTo encourage employers and individuals to enter the national competition for training excellence;Investors in People
To encourage employers to develop their staff and benefit from the results;Employment Service Employer Campaign
To encourage employers to use jobcentre services;Disability Campaign
To encourage employers to recruit or retain or retain people with disabilities;New Horizons for Women
To highlight opportunities for women to realise their potential in employment, training, public life and voluntary work.