§ Mr. SimpsonTo ask the Secretary of State for Education and Employment how much has been spent on outside advertising agencies for each year since 1979; and if he will list the specific advertising campaigns undertaken by his Department, their purpose and their cost. [32477]
§ Mr. Robin SquireI have been asked to reply.
The Employment Department does not spend money directly with advertising agencies, but channels its expenditure through the central office of information, which manages advertising on behalf of central Government.
Total advertising expenditure by the Department since 1979 is:
831W
£ 1979–80 1 2 3175,296 1980–81 1 36,867,309 1981–82 1 3 4,395,776 1982–83 1 6,186,195 1983–84 1 4,754,522 1984–85 1 3,254,828 1985–86 1 20,621,583 1986–87 1 53,241,911 1987–88 1 40,706.040 1988–89 1 30,229,606 1989–90 1 21,797,896 1990–91 1 12,293,720 1991–92 14,039,415 1992–93 1 5,584,560 1993–94 1 8,441,609 1994–95 To be advised Notes: 1 At constant 1994 prices. 1 The 1979–80 total does not include expenditure by the former Manpower Services Commission as the figure is not available. 1 The 1979–80, 1980–81, 1981–82, 1982–83, 1983–84 and 1984–85 totals do not include expenditure by the Health and Safety Executive (HSE) as figures are not available. From 1979–90 a list of subject matter and specific costs is available only at disproportionate cost.
Major campaigns each year from 1990–95 are shown in the following table:
£ 1990–91 TEC National Launch 4,214,000 National Training Awards 942,386 Career Development Loans 491,214 JobClub 980,455 Disability Symbol 447,222 1991–92 TEC National Launch 4,272,340 National Training Awards 868,307 Just the Job Launch 1,698,048 Investors in People 447,752 Disability Symbol 608,248 1992–93 National Training Awards 462,437 Career Development Loans 569,881 Disability Symbol 814,060 Just the Job 359,666 Employers/Job Centres 741,066 1993–94 National Training Awards 434,032 Career Development Loans 1,242,152 Make it Your Business/IIP 1,712,579 Just the Job 1,381,333 Disability Symbol 11,053,404 Employers/Job Centres 978,723 1994–95 NVQ/Free Your Potential 2,717,685 Career Development Loans 1,264,951 Disability Symbol 936,000 Just the Job 850,502 National Training Awards 303,355 The above campaigns have all been undertaken with a view to increasing awareness and encouraging participation in the Department's initiatives.