§ Mr. SimpsonTo ask the Minister of Agriculture, Fisheries and Food how much has been spent on outside advertising agencies for each year since 1979; and if he will list the specific advertising campaigns undertaken by his department, their purpose and their cost. [32485]
630W
§ Mr. BoswellComprehensive information in the form requested is not readily available.
In common with other Government Departments MAFF does not spend directly with advertising agencies. Any advertising forming part of a publicity campaign is placed via the Central Office of Information. Major advertising campaigns since 1990–91 are:
- Rabies Prevention;
- Joint Imports (prevention of plant and animal diseases being brought into the UK);
- Foodsense (promoting safe and healthy eating); Animal Health and Welfare Issues;
- Balance in the Countryside.
Other smaller campaigns have promoted the various schemes available to farmers.
The value of all forms of advertising commissioned through the COI since 1990–91 is as follows:
- 1990–91: £107,846
- 1991–92: £342,896
- 1992–93: £663,460
- 1993–94: £637,953
- 1994–95: £703,928
- (All figures are exclusive of VAT).