§ Mr. SimpsonTo ask the Secretary of State for Health how much has been spent on outside advertising agencies for each year since 1979; and if he will list the specific advertising campaigns undertaken by his Department, their purpose and their cost. [32475]
§ Mr. SackvilleInformation for the years 1979–80 to 1984–85 is not available. Advertising expenditure for the financial years 1985–86 to 1994–95 is as follows:
337W
£ million 1985–86 3.106 1986–87 7.969 1987–88 6.494 1988–89 3.724 1989–90 7.280 1990–91 4.797 1991–92 8.058 1992–93 5.053 1993–94 5.809 1994–95 (estimated) 4.305 Advertising campaigns have included AIDS, drug and solvent misuse, organ donation, blood donor recruitment, nurse recruitment, keep warm keep well, food hygiene, cot deaths, health of the nation, and the Children Act.
The figures include the 1.75 per cent. commission charged by the Central Office of Information for services associated with cental purchasing.
Details of specific advertising campaigns, their purpose and their cost could be provided only at disproportionate cost.