§ Mr. SimpsonTo ask the President of the Board of Trade how much has been spent on outside advertising agencies for each year since 1979; and if he will list the specific advertising campaigns undertaken by his Department, their purpose and their cost. [32479]
§ Mr. HeseltineThe Department of Trade and Industry works with the Central Office of Information, which manages media advertising on behalf of central Government.
Expenditure since 1979 could be obtained only at disproportionate cost. However, total advertising expenditure by the Department through the COI for the past five years is:
- Year
- 1990–91: £5,496,898
- 1991–92: £798,527
- 1992–93: £1,120,539
- 1993–94: £606,338
- 1994–95: £501,146
Major campaigns each year during this time have been as follows:
- 1990–91
- Enterprise Initiative
- Single Market
- Queens Award
- 1991–92
- Single Market
- SMART
- 1992–93
- Business in Europe
- Export Services
- Queens Award
- SMART
- 1993–94
- Business in Europe
- SMART
- Queens Award
- 1994–95
- SMART
- Overseas Trade Services
- Queens Award