§ Mr. SimpsonTo ask the Secretary of State for Transport how much has been spent on outside advertising agencies for each year since 1979; and if he will list the specific advertising campaigns undertaken by his Department, their purpose and their cost. [32478]
§ Mr. NorrisExpenditure is as follows:
Year Total1 DOT Road Safety Campaigns1 DVLA (a) DVLA (b) 1985–86 5,655 5,375 0.280 0 1986–872 9,267 8,777 0.490 0 1987–882 9,435 8,905 0.530 0 1988–89 3,294 2,619 0.675 0 1989–90 4,255 3,531 0.724 0 1990–91 3,879 2,791 0.649 0.438 1991–92 5,832 4,666 0.676 0.490 1992–93 6,996 5,758 0.746 0.492 1993–94 5,814 4,245 0.870 0.699 1994–95 6,008 4,518 0.890 0.600 Road Safety: advertising to reduce number of road accidents by specifically targeted campaigns against speeding and drink driving.
DVLA (a): Enforcement of Vehicle Excise Duty—extensive localised publicity for raising public awareness to the penalties of vehicle excise duty evasion and to encourage motorists to relicense their vehicles.
DVLA (b): Sale of Vehicle registration numbers scheme—publicity to increase awareness of the sales scheme and the different product ranges.
1 All DOT advertising figures exclude VAT.
2 Includes BA and BAA flotation advertising costs.
Figures prior to prior to 1985 are not readily available.