§ Mr. Martyn JonesTo ask the Secretary of State for Social Security what channels are being used for the distribution of the leaflet "New Child Benefit Claim Paper: Can You Help"; and what factors underlay his choice of these channels. [31293]
§ Mr. BurtThe distribution of the child benefit claim pack is a matter for Mr. Ian Magee, the chief executive of the Benefits Agency. He will write to the hon. Member.
Letter from Ian Magee to Mr. Martyn Jones, dated 30 June 1995:
The Secretary of State for Social Security has asked me to reply to your recent Parliamentary Question about the channels being used to distribute the Child Benefit claim pack and the factors underlying the choice of these channels.Three main outlets are being used for the distribution of the pack. First, they are readily available to the public from local Social Security offices. Secondly, they are distributed directly to new and expectant mothers by inclusion in a complimentary baby products package, known as a Bounty Pack, which reaches 97.5 per cent. of new mothers in the UK per year. Third, they are available on request direct from the Child Benefit Centre, Washington.The factors which underlay the choice of these channels were cost effectiveness, accessibility and the ability to contact the correct customer group.I hope you find this reply helpful.