§ Mr. Tom ClarkeTo ask the Secretary of State for Social Security what were the full costs of the Government's current campaign on disability; and if he will break down the expenditure by category of advertisement and publication.
§ Mr. HagueThe total cost of the recent public awareness campaign was £1 million, broken down as follows:
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Break down of expenditure Advertising Posters £490,000 Press £310,000 Insertion appear in: Daily Star Daily Mirror Daily Express Daily Mail Today The Sun The Guardian The Independent Daily Telegraph The Times News of the World Sunday Mirror The People Sunday Express Mail on Sunday The Observer Sunday Telegraph Sunday Mail
Break down of expenditure Publications You and Disability leaflet £76,000 Braille and audiotape £2,000 Marketing/distribution £44,000 Research £78,000 Note:
The Costs of individual press insertions are negotiated individually by our advertising agency and are commercial in confidence.
§ Ms LynneTo ask the Secretary of State for Social Security what is his estimate of the number of disabled people in the United Kingdom; how that figure is arrived at; when it was last calculated and by what method; when he plans to update the figure; and what definition of disabled people is used for the calculation of these figures.
§ Mr. HagueAll the information is contained in the Office of Population, Censuses and Surveys, surveys on disability in Great Britain published between September 1988 and July 1989, copies of which are held in the Library. No date has been set for a further survey.