§ Mr. Malcolm BruceTo ask the Minister of. Agriculture, Fisheries and Food what was the total expenditure on all forms of advertising by his Department and its agencies for each year since 1979 in 1994 prices.
§ Mr. Waldegrave[holding answer 13 February 1995]: Expenditure on all forms of advertising on television, radio and in newspapers and magazines by MAFF for each year since 1979 was as follows:
£ 1982–83 3,000 1983–84 27,000 1984–85 26,000 1985–86 29,000 1986–87 54,000 1987–88 12,000 1988–89 380,000 1989–90 116,000 1990–91 53,000 1991–92 262,000 1992–93 494,000 1993–94 517,000 1994–95 1104,000 1 To date. Note: 1. All figures include expenditure on recruitment advertising.
Figures prior to 1982–93 are not available in this form, since they do not distinguish between expenditure on advertising and other forms of paid publicity.
315WAdvertising by agencies is a matter for their chief executives. I have asked them to reply direct to the hon. Member.
Letter from T. W. A. Little to Mr. Malcolm Bruce, dated 23 February 1995:
The Minister has asked me to reply to your question about expenditure on all forms of advertising undertaken by the Agency since 1979 at 1994 prices.CVL became an Executive Agency in April 1990 and our expenditure on advertising since that date is set out below:
£ 1990–91 24,011.00 1991–92 24,593.00 1992–93 63,686.00 1993–94 7,656.00 1994–95 (January) 9,367.00 Much of this expenditure was on appointment advertisements. The figures for 1991–92 and 1992–93 also include other associated costs of CVL's recruitment campaigns.
Letter front Guy Stapleton to Mr. Malcolm Bruce, dated 15 February 1995:
The Minister has asked me to reply to your question about expenditure on all forms of advertising undertaken by the Agency since 1979 at 1994 prices.
The Intervention Board has spent the following sums on recruitment advertising since 1989/90. Papers for earlier years have been disposed of under the Agency's records management policy.
- 1989/90: £60,847
- 1990/91: £22,711
- 1991/92: £15,541
- 1992/93: £ 1,727
- 1993/94: £ 2,150
- 1994/95: £ 4,469
In addition the Agency has once or twice a year placed notices in the trade press to inform farmers and traders of late changes in European Community deadlines. Figures for this expenditure are not separately identified.
Letter from A. M. Kerr to Mr. Malcolm Bruce, dated 23 February 1995:
The Minister of Agriculture, Fisheries and Food has asked me to reply, in respect of the, Pesticides Safety Directorate, to your Question about expenditure on advertising.
The Directorate was launched as an executive agency on 1 April 1993. The agency spent a total of £480.58 in 1993/94 on local advertisements to fill staff vacancies at junior administrative level. No expenditure on advertising has been directly incurred so far this financial year. Recruitment is more generally handled by the core Department and the advertisement costs associated with that will be included in the reply provided by the Minister.
Letter from Dr. J. M. Rutter to Mr. Malcolm Bruce, dated 13 February 1995:
The Minister of State has asked me to reply to your question about expenditure on advertising in the Veterinary Medicines Directorate, as this is an operational matter for which I am responsible as Chief Executive.The Directorate was not established as a Next Steps Agency until 2 April 1990. Since that date, no expenditure has been incurred on paid advertising i.e. TV, cinema and radio commercials, press and outdoor advertisements.316WLetter front Dr. J. M. Walsh to Mr. Malcolm Bruce, dated 23 February 1995:
Parliamentary Question: To ask the Minister of Agriculture. Fisheries and Food, what was the total expenditure on all forms of advertising by his Department and its agencies for each year since 1979 in 1994 prices.I am responding on behalf of the Minister of Agriculture. Fisheries and Food, to your Parliamentary question. The ADAS expenditure on all forms of advertising is as follows:
Year Ending £ March 1993 108,967 March 1994 103,760 End Jan 1995 100,023 Letter by Dr. P. I. Stanley to Mr. Malcolm Bruce, dated 23 February 1995:
EXPENDITURE BY MAFF AND ITS AGENCIES ON ALL FORMS OF ADVERTISING
The Central Science Laboratory (CSL) was launched as an executive agency of the Ministry of Agriculture. Fisheries and Food (MAFF) on 1 April 1992. Expenditure on advertising for each financial year since that date is:
- 1992/93: £8,990.60
- 1993/94: £566.19
- –1994/95 (up to and including January '95): £12,594.23
These sums include the costs of staff recruitment advertising, which, in the current financial year, has amounted to £11,176.05 up to the end of January.