HC Deb 05 April 1995 vol 257 cc1251-3W
Mrs. Ann Taylor

To ask the Secretary of State for Northern Ireland if he will list for 1992–93 and 1993–94, separate figures for the spending by his Department on(a) television advertising, (b) radio advertising, (c) newspaper advertising, (d) other promotion materials and activities, (e) the totals in each year of (a) to (d) and (f) the proportion of (e) that was spent on recruitment advertising; and what are his latest estimates for the years 1994–95 and 1995–96. [17605]

Sir John Wheeler

I shall write to the hon. Member as soon as possible.

Mrs. Ann Taylor

To ask the Secretary of State for Northern Ireland if he will list each non-departmental public body and agency for which he has responsibility and, for each, list separate figures for the spending by that body or agency on(a) television advertising, (b) radio advertising, (c) newspaper advertising, (d) other promotion materials and activities, (e) the totals in each year of (a) to (d) and (f) the proportion of (e) that was spent on recruitment advertising for each year since 1979–80 or for each year of its existence if it has been created since 1979–80; and what are his latest estimates of (a) to (f) for the years 1994–95 and 1995–96. [17606]

Sir John Wheeler

The information requested on non-departmental public bodies is not readily available and could be obtained only at disproportionate costs.

The administration of the next steps agencies is a matter for the chief executive of each agency. The Social Security Agency cannot identify separate SSA costs from the Department of Health and Social Services total. I have asked the remaining chief executives to write to the hon. Member.

Letter from D. A. Stanley to Mrs. Ann Taylor, dated 30 March 1995: The Secretary of State for Northern Ireland has asked me to reply, on behalf of the Compensation Agency, to your recent Question regarding the advertising. The Compensation Agency has not incurred expenditure on advertising or other promotional materials and activities in any year since its creation on 1 April 1992. It is not anticipated that any expenditure will be incurred in the years 1994–95 or 1995–96.

Letter from P. Devlin to Mrs. Ann Taylor, dated 31 March 1995: The Secretary of State for Northern Ireland has asked me to reply to your question about spending by NDPBs and Agencies on advertising and other promotion materials and activities. Since its inception in April 1993 the NI Child Support Agency has spent a total of £10,294.27 on advertising and other promotion materials and activities. The information requested in relation to the specific categories is as follows:

1993–94 1994–95
Television Advertising Nil Nil
Radio Advertising Nil Nil
Newspaper Advertising £2,974.85 £1,391.80
Other Promotion Nil Nil
Materials and Activities £5,927.62 Nil
Total £8,902.47 £1,391.80
1993–94 1994–95
Proportion of total spent on Recruitment Advertising 33 per cent. 100 per cent.

The Agency has at present no plans to spend monies on advertising or other promotional activities in 1995–96.

I hope you find this information useful.

Letter from J. B. Watson to Mrs. Ann Taylor, dated 30 March 1995: I am responding to your recent parliamentary question in which you asked for spending on various forms of advertising and other promotion materials and activities. The Agency has not advertised on television or radio. The table below shows actual and estimated expenditure on other activities since the Agency was established in April 1992.

(Figures in £000)
1992–93 1993–94 1994–95 (estimate) 1995–96 (estimate)
Newspaper Advertising 10 3 7 10
Other promotional material and activities 1 2
Total 10 3 8 12

Costs for recruitment advertising are not met by the Agency.

Letter from Brendan Magee to Mrs. Ann Taylor, dated 31 March 1995: I have been asked to reply to your recent Parliamentary question about advertising and promotional materials costs incurred by this Agency, Driver and Vehicle Licensing Northern Ireland. The Agency was established on 2 August 1993. Since then the only advertising costs incurred have been:

£
1993/94
Newspaper Advertising 325.20
Total for 1993/94 325.20
1994/95
Newspaper Advertising 1,071.21
Campaign against Vehicle Excise Duty Evasion 15,000.0
Publicity for DVLNI Information Line 15,000.0
Total for 1994–95 16,071.21

No recruitment advertising costs were incurred during the period and we have no plans for any advertising expenditure for 1995/96.

I hope you find this information helpful.

Letter from D. W. Gallagher to Mrs. Ann Taylor, dated 31 March 1995:

ADVERTISING AND PUBLICITY (WRITTEN PQ No. 509): THE RATE COLLECTION AGENCY Further to your recent Parliamentary Question, I have been asked to provide relevant information relating to the Northern Ireland Rate Collection Agency. For ease of reference I have outlined the details on the attached schedule and have commented briefly below. The Rate Collection Agency was established in April 1991 as a Next Steps Agency within the Department of the Environment for Northern Ireland. The Agency is responsible for the collection of rates in Northern Ireland, and the administration of the Housing Benefit scheme for owner-occupiers. Expenditure on advertising and publicity in both 1990/91 and 1991/92 related to promotional materials designed to mark the launch of the Agency and increase awareness of the activities of the new body among both Agency staff and the general public. The expenditure in subsequent years was associated with the RCA contribution towards a publicity campaign to promote public awareness and uptake of Housing Benefit. No expenditure on advertising and publicity was incurred during 1994/95. However, extensive newspaper advertising will be required during 1995/96 to advise the public of the reorganisation of the local office structure of the Rate Collection Agency.

I hope that you will find this information helpful.

Expenditure on advertising and publicity—RCA
1990–91 1991–92 1992–93 1993–94 1994–95
Promotion materials and activities 7,100 2,800 1,600
Radio and television advertising 3,000 4,000

Letter from J. F. Codd to Mrs. Ann Taylor, dated 30 March 1995: The Secretary of State for Northern Ireland has asked the Chief Executive to reply to your Question about spending by Ordnance Survey of Northern Ireland on advertising since 1979/80. In the absence of the Chief Executive I am replying on his behalf. Ordnance Survey of Northern Ireland was launched as a Next Steps Agency on 1 April 1992 and we have no financial information for the years prior to that date. The figures for spending in the years

Year Television advertising Radio advertising Newspaper advertising Promotional material and activities Total
1990–91 183,780 210,055 226,539 620,374
1991–92 48,815 115,781 178,282 342,878
1992–93 120,480 15,000 240,500 292,076 668,056
1993–94 43,175 16,218 142,234 292,164 493,791
1994–95 (actual) 181,254 13,919 137,816 282,477 615,466
1995–96 (estimate) 182,365 13,978 138,652 284,222 619,217

Recruitment advertising is a matter for the Civil Service Commission and is not delegated to the Agency.

I hope you find this information helpful.

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