§ Mrs. Ann TaylorTo ask the Secretary of State for the Home Department if he will list, for 1992–93 and 1993–94, separate figures for the spending by his Department on(a) television advertising, (b) radio advertising, (c) newspaper advertising, (d) other promotions materials and activities, (e) the totals in each year of (a) to (d) and (f) the proportion of (e) that was spent on recruitment advertising; and what are his latest estimates for the years 1994–95 and 1995–96. [17623]
§ Mr. HowardSpending by the Home Office on advertising has been as follows: 1243W
1992–93 £ 1993–94 £ (a) Television advertising 4,156,322 7,347,834 (b) Radio advertising 210,420 261,878 (c) Newspaper advertising 1,122,620 602,966 (d) Other promotions including outdoor and cinema advertising 1,855,273 1,132,518 (e) Totals 7,344,635 9,345,196 (f) Of these totals, the amount spent each year on recruitment advertising was: 1992–93–1,386,787 1993–94–1,590,980 1994–95–2,904,999 The latest estimates for 1994–95 and 1995–96 are as follows:
1994–95 £ 1995–96 £ (a) Television advertising 6,237,727 5,000,000 (b) Radio advertising 303,998 200,000 (c) Newspaper advertising 3,094,264 2,000,000 (d) Other promotions including outdoor and cinema advertising 576,140 Nil (e) Totals 10,212,129 7,200,000 (f) The proportion of the total estimated for 1995–96 spent on recruitment is £2,000,000.