HC Deb 04 April 1995 vol 257 c1081W
Mrs. Ann Taylor

To as the Secretary of State for Transport if he will list, for 1992–93 and 1993–94, separate figures for the spending by his Department on(a) television advertising, (b) radio advertising, (c) newspaper advertising, (d) other promotional materials and activities, (e) the totals in each year of (a) to (d) and (f) the proportion of (e) that was spent on recruitment advertising; and what are his latest estimates of for the years 1994–95 and 1995–96. [17640]

Mr. Norris

The spending by my Department on(a) television advertising, (b) radio advertising, (c) newspaper advertising, (d) other promotional materials and activities, (e) the totals in each year of (a) to (d) and (f) the proportion of (e) that was spent on recruitment advertising; and the latest estimates for the years 1994–95 and 1995–96 are as follows:

£000
1992–93 1993–94 1994–95 1995–96 (estimatė)
(a) TV 5,052 4,193 4,335 n/a
(b) Radio 633 0 0 n/a
(c) Press (includes recruitment) 592 506 392 n/a
(d) Other 0 7 130 n/a
(e) Total 6,277 4,706 4,857 n/a
(f) Recruitment (percentage of total) 18.2 29.8 35.5 3274,821
1 Includes some or all costs for all agencies except the Driver and Vehicle Licensing Agency.
2 Includes all costs for the Highways Agency, Coastguard and Marine Safety Agency.
3 Includes all costs for the Central Transport Group, and senior staff in executive agencies at G5 level and above.

Expenditure plans by media for 1995–96 are not yet finalised.

Above figures exclude statutory advertising and advertising on road schemes.