§ Ms PrimaroloTo ask the Secretary of State for Health how much has been spent on the help us to help you campaign; and how effective the campaign has been.
§ Mr. MaloneThe total cost of the help us to help you initiative has been £91,870. Monitoring to assess the effectiveness of local campaigns is a local responsibility. The national health service executive has found that help us help you messages are now widely featured in national health service information literature.