§ Mr. Patrick ThompsonTo ask the President of the Board of Trade what progress has been made in preparation of a code of practice on cross-media promotion as recommended in Mr. John Sadler's report on this subject, published in 1991.
§ Mr. Neil HamiltonI am pleased to announce that the newspaper and periodical industry has today published a code of practice on cross-media promotion in response to Mr. Sadler's recommendation, Cm 1436. The code, which draws on existing good industry practice, covers both the advertising and editorial content of newspapers and magazines as well as the promotion of premium-rate telephone services. It has been endorsed by the Newspaper Society, the Newspaper Publishers Association, the Periodical Publishers Association, the Scottish Daily Newspaper Society and the Scottish Newspaper Publishers Association. Copies of the code have been placed in the Libraries of both Houses of Parliament.