§ Mr. Matthew TaylorTo ask the Secretary of State for Education, pursuant to his answer of 14 February,Official Report, columns 587–88, if he will place in the Library the results of the pre and post-campaign market research on each campaign listed.
§ Mr. Robin SquireThe market research listed in the answer of 14 February was commissioned for internal purposes only—for campaign evaluation and planning. It is analogous to the advice given by officials to Ministers. I am unable, therefore, to place the results in the Library.
§ Mr. Matthew TaylorTo ask the Secretary of State for Education, pursuant to his answer of 14 February,Official Report, columns 587–88, how many coupon and telephone responses were received and leaflets issued in respect of each campaign.
§ Mr. Robin SquireThe 1993 testing publicity campaign resulted in 24,000 telephone and coupon responses. A total of 2,100,000 copies of the leaflet "How is your child doing at school?" were issued.
The GM advertising campaign resulted in over 3,000 telephone and coupon responses. A total of over 125,000 booklets were issued.
The 1994 testing campaign is still running. By 25 March some 21,000 telephone and coupon responses had been received and 3,300,000 copies of the leaflet "National School Tests in 1994" had been issued.
For the 1993 publicity campaign for the charters for further and higher education, by the end of February 1994 a total of 52,000 telephone and coupon responses had been received and 1,700,000 charters had been issued. Charters are continuing to be requested.
788WDepartment under the assisted places scheme with (a) the number of pupils covered by the assisted places scheme, (b) the number on that institution's school roll, (c) (a) as a percentage of (b) and (d) the fee charged for each pupil.
§ Mr. ForthInformation for the 1992–93 academic year, the latest for which complete data are available, is given in the table:
There was no coupon or telephone service associated with the DFC Roadshow. Around 30,000 leaflets were issued.