HC Deb 10 March 1994 vol 239 cc350-1W
Mr. Matthew Taylor

To ask the Secretary of State for Northern Ireland, pursuant to is answer of 18 February,Official Report, column 1034, if he will place in the Library a copy of the results of any surveys or research undertaken in relation to the advertising and promotion campaigns listed.

Sir John Wheeler

A copy of any surveys which are not confidential will be placed in the Library as soon as they become available.

Mr. Matthew Taylor

To ask the Secretary of State for Northern Ireland, pursuant to his answer of 18 February,Official Report, column 1034, what is the budgeted and actual cost of each advertising and publicity campaign listed for 1993–94.

Sir John Wheeler

The information requested is set out in the table:

Campaign Budgeted cost Actual cost(to date)
Annual Fire Safety Week 30,000 27,000
Drink Driving 333,000 312,000
Speeding 58,000 20,000
Seat Belts 139,000 139,000
Dipped Headlights 38,000 25,000
Organ Donor Card 20,000 17,000
Keep Warm, Keep Well Winter Warmth Campaign 40,000 39,648
Campaign Budgeted cost Actual cost (to date)
NIE Share Offer 621,000 527,813
Energy Management Assistance Scheme 10,000 12,441
Help the Earth Week 200,000 236,882
Homes Insulation Scheme 35,000 34,840
Airport Signs 19,500 19,500
To promote the role of Innovation and Research and Development 30,000 27,381
Confidential Telephone 608,000 608,000
Crime Prevention Awareness 163,000 1115,000
The Business Radio Programme 14,000 14,000
NVQ General Awareness Campaign 46,000 46,000
YTP Campaign to Increase Recruitment 15,000 14,800
Jobscene (Northern Ireland) Exhibition 15,500 15,580
Overseas Export Marketing Programme 10,000 12,000
Disablement Advisory Service Campaign 33,500 33,786
Employers Forum on Disability 10,000 10,000
National Continence Week (13–18 March 1994) 30,000 2
European Year of Older People None 21,798
Overseas Awareness Raising Programme 385,000 2
1 Estimate.
2 Not yet available

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