§ Mr. Matthew TaylorTo ask the Chancellor of the Exchequer if he will list all television advertising, newspaper advertising, radio advertising and other promotional campaigns with a budgeted cost in excess of £10,000 conducted by(a) Her Majesty's Treasury and (b) his agencies (i) in the current financial year and (ii) planned 272W for 1994–95, showing for each the objectives and mechanisms for assessing the effectiveness of the advertising.
§ Mr. NelsonThe information requested covering the Treasury is shown in the table. None of the Chancellor's agencies mounted campaigns costing more than £10,000. The information relating to campaigns to promote the sale of coins covers those which are paid for by the Treasury. It does not include campaigns mounted by the Royal Mint to promote sales of its other products.
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Campaign Objectives Cost £ Effectiveness HM Treasury1993–94 BT3 share offer To inform prospective purchasers that the BT3 share offer was taking place and the key dates on which action had to be taken. 13,500,000 Effectiveness was assessed through market research conducted on hehalf of the Treasury and involving the Central Office of Information. £5 Coronation crown To promote sales of the circulating of the 1993 £5coronation crown. 470,000 Sales of the coin were monitored before and afterthe campaign. 1994–95 £2 Commemorative coin To promote sales of the £2 commemorative coin. 415,000 Sales of the coin will be monitored before andafter the campaign.