§ Mr. Matthew TaylorTo ask the Secretary of State for the Environment if he will list all television advertising, newspaper advertising, radio advertising and other promotional campaigns with a budgeted cost in excess of £10,000 conducted by(a) his Department and (b) his agencies (i) in the current financial year and (ii) planned for 1994–95, showing for each the objectives and mechanisms for asssessing the effectiveness of the advertising.
§ Mr. BaldryIn the current financial year my Department has conducted two advertising campaigns with budgeted costs in excess of £10,000. These campaigns are:
Helping the Earth Begins at Home
The objective of this campaign was to create a link between domestic energy consumption and global warming, and to reduce energy use. The campaign focused on raising awareness of energy efficiency methods and encouraging energy efficient behaviour among householders.Rent to Mortgage
The objective of the campaign was to inform qualifying tenants of the new rent-to-mortgage scheme.The effectiveness of these campaigns was assessed by market research and coupon/telephone responses.
At the present time the only campaign planned for 1994–95 with a budget exceeding £10,000 is:
Helping the Earth Begins at HomeThe Department's agencies have not run any advertising campaigns with a budget in excess of £10,000 in the current financial year and there are currently no plans for campaigns in 1994–95.