§ Mr. Matthew TaylorTo ask the Secretary of State for Foreign and Commonwealth Affairs if he will list all television advertising, newspaper advertising, radio advertising and other promotional campaigns with a budgeted cost in excess of £10,000 conducted by his Office(a) in the current financial year and (b) planned for 1994–95, showing for each the objectives and mechanisms for assessing the effectiveness of the advertising.
§ Mr. Lennox-BoydBoth the diplomatic and ODA wings of the FCO use newspaper advertising for recruitment. During the financial year 1993–94 recruitment campaigns with a budget in excess of £10,000 will have been held for grades DS9, executive assistant, administrative assistant and research analysts. Similar recruitment554W advertising will be undertaken in the financial year 1994–95. The ODA recruit specialists via advertisements throughout the year: cumulatively this costs more than £10,000. Effectiveness is measured in levels of response.
Other promotional campaigns costing more than £10,000 are as follows:
FCO TV advertising offering advice to British travellers overseas including what consular services are available. This comprises short consular "filler" films screened free of charge at off-peak hours, and teletext inserts. There are no plans yet for further films in this series in 1994–95. Feedback on screening and estimated viewing figures is provided by the handling agency.An FCO leaflet offering advice to overseas travellers which is distributed with British visitors passports by the Post Office and travel agents.A booklet called "The European Community: Facts and Fairytales" designed to explain popular misconceptions about European regulations has been distributed during the financial year 1993–94. Effectiveness was measured through demand.The FCO has not advertised on radio during 1993–94 and has no plans yet to do so in the next financial year.