§ Mr. ChidgeyTo ask the Secretary of State for Employment what action his Department has taken to ensure that public awareness of career development loans has increased throughout the year 1993–94.
§ Mr. PaiceThe career development loan advertising campaign in 1993–94 comprised loose and classified insertions in the national press running throughout the year, and two short periods of predominantly local radio advertising.
Direct mailing undertaken during the year to university, college and careers office principals was also carried out. In addition, the Department continued to issue its quarterly career development loan newsletter. In 1993–94, more than 65,000 newsletters were distributed to training and education providers, training enterprise councils in England and Wales and local enterprise companies in Scotland, Employment Service offices, careers offices, citizens advice bureaux, libraries and participating banks.
An updated version of the CDL promotional video was distributed to all TECs, LECs and Employment Service offices.