§ Mr. WareingTo ask the President of the Board of Trade how many advertisements his Department has placed in German newspapers and periodicals; into which ones they were placed; what the cost has been; what was the purpose of the advertisements; what the response has been; and if he will place copies of these advertisements in the Library.
§ Mr. Sainsbury[holding answer 24 May, 1993]: During the 1992–93 financial year a total of 74 advertisements costing some £160,000 were placed in Handelsblatt, Wirtschaftswoche and TopBusiness, together with chamber of commerce magazines in Freiburg, Stuttgart, Mannheim, Karlsruhe and Reutlingen. The advertising campaign was aimed at stimulating the interest of German companies in the advantages the United Kingdom offers as a profitable investment location. So far, some 40 companies have responded. Copies of the advertisement have been placed in the Library.