§ Mr. MealeTo ask the Secretary of State for Health what percentage of the promotional budget for European drug prevention week was spent on(a) leaflets advertising specific services, (b) radio advertising and (c) television advertising.
§ Dr. MawhinneyProducing and screening television commercials advertising the week represented about 16 per cent. of the total expenditure on European drug prevention week of Government Departments in England and Wales.
No radio advertisements or leaflets advertising specific services were commissioned centrally. However, £590,000 was made available to regional health authorities, health districts and local drug prevention teams for the development of local projects. Some local radio advertisements and leaflets advertising services were produced from within the regional allocation as part of local campaigns.
§ Mr. MealeTo ask the Secretary of State for Health how much was spent on producing(a) folders, (b) promotional pens and (b) balloons for European drug prevention week.
§ Dr. MawhinneyA range of support material was made available to help local groups promote awareness about the dangers of drug misuse and the availability of services during the Week. This material included posters, flyers, folders, badges, pens and balloons. The cost of producing folders, pens and balloons was £27,500, £34,000 and £11,000 respectively.