Mr. RaynesfordTo ask the Secretary of State for Foreign and Commonwealth Affairs how his Department monitors the performance of the BBC world service and its effectiveness in promoting Britain throughout the world.
§ Mr. Lennox-BoydThe Foreign and Commonwealth Office and the world service regularly review the performance and cost-effectiveness of world service 513W broadcasts in meeting agreed objectives and targets, taking into account the audibility of broadcasts, the size and profile of their audiences and the impact and influence of programmes. Information comes principally from internationally recognised audience research data, reports from our diplomatic missions, and correspondence received by the world service.