§ Ms. WalleyTo ask the Secretary of State for Transport pursuant to the answer of the President of the Board of Trade of 17 December 1992,Official Report, column 472, what assessment has been made of the effect on road safety of requiring motor advertisers to include within advertisements a safety warning that speed kills.
§ Mr. Kenneth CarlisleNo such assessment has been made and I am not convinced that there would be any substantial safety benefit in imposing this requirement on motor advertisers.
All vehicle advertisements are assessed by the Advertising Standards Authority against its code of practice and those which are regarded as placing an undue emphasis on speed are already banned. I am encouraged to see that there is an increasing compliance with the code and that numerous manufacturers are now choosing to advertise their vehicles on safety grounds. This indicates a welcome increase in market demand for safer vehicles.